Introduction ("us""we" or "Q UP") is committed to respecting the privacy rights of our customers, visitors, and other users of the Q UP services ("Services") provided via the Q UPwebsite (collectively, "Site"). We created this Site Privacy Policy ("Privacy Policy") to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.This privacy policy ("Privacy Policy") explains how we collect, use, share, disclose and protectPersonal information about the Users of the Services, including the Practitioners (as defined in the Terms of Use, which may be accessed via the following web link (the “Terms of Use”)), the End-Users (as defined in the Terms of Use), and the visitors of Website (jointly and severally referred to as “you” or“Users” in this Privacy Policy). By using the services or by otherwise giving us your information,you will be deemed to have read, understood and agreed to the practices and policies outlined in this privacy policy and agree to be bound by the privacy policy. you hereby consent to our collection, use and sharing, disclosure of your information as described in this privacy policy. Were serve the right to change, modify, add or delete portions of the terms of this privacy policy, at our sole discretion, at any time. if you do not agree with this privacy policy at any time, do not use any of the services or give us any of your information. If you use the services on behalf of someone else (such as your child) or an entity (such as your employer), you represent that you are authorized by such individual or entity to (i) accept this privacy policy on such individual’s or entity’s behalf, and (ii) consent on behalf of such individual or entity to our collection, use and disclosure of such individual’s or entity’s information as described in this privacy policy.


    This Privacy Policy is published in compliance with, inter alia:

    • Section 43A of the Information Technology Act, 2000;
    • Regulation 4 of the Information Technology (Reasonable Security Practices andProcedures and Sensitive Personal Information) Rules, 2011 (the “SPI Rules”);
    • Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

    This Privacy Policy states the following: The type of information collected from the Users, including Personal Information (as defined in paragraph 2 below) and Sensitive Personal Data or Information (as defined in paragraph 2 below) relating to an individual. The purpose, means and modes of collection, usage, processing, retention and destruction of such information and how and to whom Q UP will disclose such information.


    Generally some of the Services require us to know who you are so that we can best meet your needs. When you access the Services, or through any interaction with us via emails, telephone calls or other correspondence, we may ask you to voluntarily provide us with certain information that personally identifies you or could be used to personally identify you. You hereby consent to the collection of such information by Q UP. Without prejudice to the generality of the above,information collected by us from you may include (but is not limited to) the following:

    1. contact data (such as your email address and phone number);
    2. Device Phonebook We may-with your consent-collect Contact information from your device's phonebook. We take the user's permission before accessing the phonebook contact information it helps users quickly add their number. Contacts information is collected in the following features:
      -When Adding patients to OPD List
      - Vaccination
      - Share Link
      - Photo Tracker
      - Medical Record
    3. demographic data (such as your gender, your date of birth and your pin code);
    4. data regarding your usage of the services and history of the appointments made by or with you through the use of Services;other information that you voluntarily choose to provide to us (such as information shared by you with us through emails or letters.
    5. We may also collect payment information such as Your payment card number, expiration date, billing address. By using the Service, You consent to the recording, storage, and disclosure of such communications You send or receive for these purposes. We may also store and process prescriptions, treatment notes, recommendations and other data generated by Medical Practitioners on or through the Platform, and data shared by third parties such as diagnostics related information; prescription related information etc and may retain such material for our records for the duration of You availing the Services or for any such period required or permitted under applicable law.
    6. Uploading and storing patient's prescription files, docs & images information.
    7. Firebase analytics, crashlytics, database, storage, auth we store and retrieve mobile number, name, image and document, firebase chat, fcm token quickblox auth, voice and video call

    The information collected from you by Q UP may constitute ‘personal information’ or ‘sensitive personal data or information’ under the SPI Rules.

    “Personal Information” is defined under the SPI Rules to mean any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available to a body corporate, is capable of identifying such person.

    The SPI Rules further define “Sensitive Personal Data or Information” of a person to mean personal information about that person relating to:

    1. passwords;
    2. financial information such as bank accounts, credit and debit card details or other payment instrument details;
    3. physical, physiological and mental health condition;
    4. sexual orientation;
    5. medical records and history;
    6. biometric information;
    7. information received by body corporate under lawful contract or otherwise;
    8. visitor details as provided at the time of registration or thereafter; and
    9. Q UP will be free to use, collect and disclose information that is freely available in the public domain without your consent.

    All Health records created either on the website or on the in clinic application are based up on your consent. Such consent is deemed to be given when you visit the website or the clinic. It is the sole responsibility of the clinic to make patients aware that the said establishment uses Q UPsoftware and services. Q UP will not be held liable for the failure of such communication from clinic/practitioner. If you do not want to create your record please inform the clinic or doctor expressly. In the case that you may wish to remove such a record you may contact us Do note your data may still be held after removing personal identifiers mentioned above to facilitate continued services or analysis.

  3. How do We use the information We collect?

    (a)We use information We collect, in a variety of ways in order to provide the Services on the Site and to operate Our business, including the following:

    (i) To carry out Our obligations arising from Your requests for the products and Services on the Platform;
    (ii) To operate and improve the Platform in order to foster a positive user experience and to improve Our business as a whole;
    (iii) To process and deliver Your service requests with Us;
    (iv) To enable Your access to Our Site to provide You Services;
    (v) To enable You to initiate consultation with Medical Practitioners or facilitating next steps in the consultation.
    (vi) Analysing data, tracking trends, building algorithms, creating databases for rating systems, recommendations engines, etc.;
    (vii) Research;
    (viii) We use the information that You provide for such purposes such as responding to Your requests, customising Your orders, improving Our Platform or communicating with You;
    (ix) For non-targeting reasons such as frequency capping, compliance, billing, ad reporting or delivery, market research or product development purposes;
    (x) To comply with applicable law;
    (xi) To conduct audits and quality assessment procedures;
    (xii) To analyse the use of Our resources, troubleshooting problems and improving Our Products and Services, by using the information regarding Your mobile device and software.
    (xiii) Contacting Users, both during and after an order, for updates, resolution of queries, order details, consultations, follow-up consultations or offering new services;
    (xiv) To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of Our Terms, or as otherwise required by law;
    (xv) To respond to any queries that You may have, and to communicate information to You, including notifications of any promotions or alerts, any changes/updates to the Site, or the introduction of any future fees or charges that We may collect at the time for purchasing products or provision of our Services to You; or
    (xvi) To contact You, by way of SMS, email and phone calls, from time to time to record Your valuable feedback on Our products and Services, as they currently stand, and/or any potential products and services that may be offered in the future.

    (b)We may use “cookies” information and “automatically collected” information We collect on the Platform to

    (i) personalize Our services, such as remembering Your information so that You will not have to re-enter it during your visit or the next time you avail the Service;
    (ii) provide customized advertisements, content, and information;
    (iii) monitor and analyze the effectiveness of the Service and third-party marketing activities;
    (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and
    (v) track Your entries, submissions, and status in any promotions or other activities on the Service

    (c)We may access or store Your information if it is necessary to detect, prevent or address fraud and other illegal activity or to protect the safety, property or rights of the Platform or others.

    (d)We may use information regarding Your location or the location of Your device through which You access the Service for a number of purposes, including without limitation to confirm You are located in a jurisdiction in which the Service is offered and to identify an appropriate Medical Practitioner.

    (e)We may collect, analyze, use, publish, create and sell de-identified information, of which your personal or sensitive personal information might be a component, for any business or other purpose not prohibited by applicable law, including for research and marketing purposes. (collectively “Purposes”).


  5. The terms in this Clause 4 are applicable only to Practitioners.


      This section applies to all users.

      1. Accordingly, a condition of each User’s use of and access to the Services is their acceptance of the Terms of Use, which also involves acceptance of the terms of this PrivacyPolicy. Any User who does not agree with any provisions of the same has the option to discontinue the Services provided by Q UP immediately including access to website and other products.
      2. An indicative list of information thatQ UP may require you to provide to enable your use of the Services is provided in the Schedule annexed to this Privacy Policy.
      3. All the information provided to Q UPby a User, including Personal Information or any Sensitive Personal Data or Information, is voluntary. You understand that Q UP may use certain information of yours, which has been designated as Personal Information or ‘SensitivePersonal Data or Information’ under the SPI Rules
        • for the purpose of providing you theServices,
        • for commercial purposes and in an aggregated or non-personally identifiable form for research, statistical analysis and business intelligence purposes,
        • for sale or transfer of such research, statistical or intelligence data in an aggregated or non-personally identifiable form to third parties and affiliates
        • for communication purpose so as to provide You a better way of booking appointments and for obtaining feedback in relation to the Practitioners and their practice,
        • debugging customer support related issues.

        Q UP also reserves the right to use information provided by or about the End-User for the following purposes:

        1. Publishing such information on the Website.
        2. Contacting End-Users for offering new products or services.
        3. Contacting End-Users for taking product and Service feedback.
        4. Analyzing software usage patterns for improving product design and utility.
        5. Analyzing anonymize practice information for commercial use.
      4. Collection, use and disclosure of information which has been designated asPersonal Information or Sensitive Personal Data or Information’ under the SPI Rules requires your express consent. By affirming your assent to this Privacy Policy, you provide your consent to such use, collection and disclosure as required under applicable law.
      5. Q UP does not control or endorse the content, messages or information found in any Services and, therefore, Q UP specifically disclaims any liability with regard to the Services and any actions resulting from your participation in any Services, and you agree that you waive any claims against Q UP relating to same, and to the extent such waiver may be ineffective, you agree to release any claims against Q UP relating to the same.
      6. You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your personal information changes, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us through We will make good faith efforts to make requested changes in our then active databases as soon as reasonably possible. There may be circumstances where Q UP will not correct, delete or update your Personal Data, including (a) where the Personal Data is opinion data that is kept solely for evaluative purpose; and (b) the Personal Data is in documents related to a prosecution if all proceedings relating to the prosecution have not been completed
      7. If you wish to cancel your account or request that we no longer use your information to provide you Services, contact us through . We will retain your information for as long as your account with the Services is active and as needed to provide you the Services. We shall not retain such information for longer than is required for the purposes for which the information may lawfully be used or is otherwise required under any other law for the time being in force. After a period of time, your data may be anonymize and aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the anonymize data will be solely for analytic purposes. Please note that your withdrawal of consent, or cancellation of account may result in Q UP being unable to provide you with itsServices or to terminate any existing relationship Q UP may have with you.
      8. If you wish to opt-out of receiving non-essential communications such as promotional and marketing-related information regarding the Services, please send us an email at
      9. Due to the communications standard son the Internet, when a User or the End-User or anyone who visits the Website, Q UP automatically receives the URL of the site from which anyone visits. Q UP also receives the Internet Protocol (IP) address of each User’s computer (or the proxy server a User used to access the World Wide Web), User’s computer operating system and type of web browser the User is using, email patterns, as well as the name of User’s ISP. This information is used to analyze overall trends to help Q UP improve its Service. The link age between User’s IP address and User’s personally identifiable information is not shared with or disclosed to third parties. Notwithstanding the above, Q UP may share and/or disclose some of the aggregate findings (not the specific data) in anonymize form (i.e., non-personally identifiable) with advertisers, sponsors, investors, strategic partners, and others in order to help grow its business.
      10. The Website uses temporary cookies to store certain (that is not sensitive personal data or information) that is used by Q UP and its service providers for the technical administration of the Website, research and development, and for User administration. In the course of serving advertisements or optimizing services to its Users, Q UP may allow authorized third parties to place or recognize a unique cookie on the User’s browser. The cookies however,do not store any Personal Information of the User. You may adjust your internet browser to disable cookies. If cookies are disabled you may still use the Website, but the Website may be limited in the use of some of the features.
      11. A User may have limited access to theWebsite without creating an account on theWebsite. Users can make appointments with the doctors by providing their name and phone number through Mobile Application.
      12. This Privacy Policy applies to Services that are owned and operated by Q UP. Q UPdoes not exercise control over the sites displayed as search results or links from within itsServices. These other sites may place their own cookies or other files on the Users’ computer,collect data or solicit personal information from the Users, for which Q UP is not responsible or liable. Accordingly, Q UP does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor does Q UP guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs,graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by Q UP of the website, the website's provider, or the information on the website. If you decide to visit a third party website linked to the Website, you do this entirely at your own risk. Q UP encourages the User to read the privacy policies of that website.
      13. Q UP does not collect information about the visitors of the Website from other sources, such as public records or bodies, or private organizations, save and except for the purposes of registration of the Users (the collection, use, storage and disclosure of which eachEnd User must agree to under the Terms of Use in order for Q UP to effectively render theServices).
      14. Q UP maintains a strict "No-Spam" policy,which means that Q UP does not intend to sell, rent or otherwise give your e-mail address to a third party without your consent.
      15. Q UP has implemented best market practices and security policies, rules and technical measures to protect the personal data that it has under its control from unauthorized access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss. However, for any data loss or theft due to unauthorized access to the User’s electronic devices through which the User avails the Services, Q UP shall not be held liable for any loss whatsoever incurred by the User.
      16. Q UP implements reasonable security practices and procedures and has a comprehensive documented information security programme and information security policies that contain managerial, technical, operational and physical security control measures that are commensurate with respect to the information being collected and the nature of Q UP’s business.
      17. Q UP takes your right to privacy very seriously and other than as specifically stated in this Privacy Policy, will only disclose your Personal Information in the event it is required to do so by law, rule, regulation, law enforcement agency, governmental official, legal authority or similar requirements or when Q UP, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply the Terms of Use.

      This section applies to all Practitioners.

      1. As part of the registration as well as the application creation and submission process that is available to Practitioners on Q UP, certain information, including PersonalInformation or Sensitive Personal Data or Information is collected from the Practitioners.
      2. All the statements in this Privacy Policy apply to all Practitioners, and allPractitioners are therefore required to read and understand the privacy statements set out here in prior to submitting any Personal Information or Sensitive Personal Data or Information to Q UP,failing which they are required to leave the Services, including the Website immediately.
      3. Practitioners’ personally identifiable information, which they choose to provide to QUP, is used to help the Practitioners describe and identify themselves. This information is exclusively owned by Q UP. You will be the owner of your information and you consent to Q UPcollecting, using, processing and/or disclosing this information for the purposes here in after stated . Q UP may use such information for commercial purposes and in an aggregated or non-personally identifiable form for research, statistical analysis and business intelligence purposes. Q UP also reserves the right to use information provided by or about the Practitioner for the following purposes:
        1. Publishing such information on the Website.
        2. Contacting Practitioners for offering new products or services.
        3. Contacting Practitioners for taking product feedback.
        4. Analyzing software usage patterns for improving product design and utility.
        5. Analyzing anonymize practice information including financial, and inventory information for commercial use.
      4. Q UP automatically enables the listing of Practitioners’ information on its Website for every ‘Doctor’ or ‘Clinic’ added to a Practice using its software. The Practitioner information listed on Website is displayed when End-Users search for doctors on Website, and thePractitioner information listed on Website is used by End-Users to request for doctor appointments. Any personally identifiable information of the Practitioners listed on the Website is not generated by Q UP and is provided to Q UP by Practitioners who wish to enlist themselves on he Website, or is collected by Q UP from the public domain. Q UP displays such information on its Website on an as-is basis making no representation or warranty on the accuracy or completeness of the information. As such, we strongly encourage Practitioners to check the accuracy and completeness of their information from time to time, and inform us immediately for any discrepancies, changes or updates to such information. Q UP will, however, take reasonable steps to ensure the accuracy and completeness of this information.
      5. Q UP may also display information forPractitioners who have not signed up or registered for the Services, provided that the Practitioners have consented to Q UP collecting,processing and/or disclosing their information on the Website. Such Practitioners are verified byQ UP or its associates, and Q UP makes every effort to capture accurate information for suchPractitioners. However, Q UP does not undertake any liability for any incorrect or incomplete information appearing on the Website for such Practitioners.

      This section applies to all End-Users.

      1. As part of the registration/application creation and submission process that is available to End-Users on this Website, certain information, including Personal Information orSensitive Personal Data or Information is collected from the End-Users.
      2. All the statements in this Privacy Policy apply to all End-Users, and all End-Users are therefore required to read and understand the privacy statements set out herein prior to submitting any Personal Information or Sensitive Personal Data or Information to Q UP, failing which they are required to leave the Q UP immediately.
      3. If you have inadvertently submitted any such information to Q UP prior to reading the privacy statements set out herein, and you do not agree with the manner in which such information is collected, processed, stored, used or disclosed, then you may access, modify and delete such information by using options provided on the Website. In addition, you can, by sending an email to, inquire whether Q UP is in possession of your personal data, and you may also require Q UP to delete and destroy all such information.
      4. End-Users’ personally identifiable information,which they choose to provide on theWebsite is used to help the End-Users describe/identify themselves. Other information that does not personally identify the End-Users as an individual, is collected by Q UP from End-Users (such as, patterns of utilization described above) and is exclusively owned by Q UP. Q UP may also use such information in an aggregated or non-personally identifiable form for research, statistical analysis and business intelligence purposes. In particular, Q UP reserves with it the right to use anonymized End-User demographics information and anonymized End-User health information for the following purposes:
        1. Analyzing software usage patterns for improving product design and utility.
        2. Analyzing such information for research and development of new technologies.
        3. Using analysis of such information in other commercial product offerings of Q UP.
        4. Sharing analysis of such information with third parties for commercial use.
      5. Q UP will communicate with the End-Users through email, phone and notices posted on the Website or through other means available through the service, including text and other forms of messaging. The End-Users can change their e-mail and contact preferences at any time by logging into their "Account" at and changing the account settings.
      6. Q UP may keep records of electronic communications and telephone calls received and made for making appointments or other purposes for the purpose of administration ofServices, customer support, research and development and for better listing of Practitioners.
      7. All Q UP employees and data processors,who have access to, and are associated with the processing of sensitive personal data or information, are obliged to respect the confidentiality of every End-Users’ Personal Information or Sensitive Personal Data andInformation. Q UP has put in place procedures and technologies as per good industry practices and in accordance with the applicable laws, to maintain security of all personal data from the point of collection to the point of destruction. Any third-party data processor to which Q UPtransfers Personal Data shall have to agree to comply with those procedures and policies, or putin place adequate measures on their own.
      8. Q UP may also disclose or transfer End-Users’personal and other information provided by a User, to a third party as part of reorganization or a sale of the assets of a Q UPcorporation division or company. Any third party to which Q UP transfers or sells its assets to will have the right to continue to use the personal and other information that End-Users provide to us,in accordance with the Terms of Use

      1. No sensitive personal data or information is automatically collected by Q UP from any casual visitors of this website, who are merely perusing the Website.
      2. Nevertheless, certain provisions of this Privacy Policy are applicable to even such casual visitors, and such casual visitors are also required to read and understand the privacy statements set out herein, failing which they are required to leave this Website immediately.
      3. If you, as a casual visitor, have in advertently browsed any other page of thisWebsite prior to reading the privacy statements set out herein, and you do not agree with the manner in which such information is obtained, collected, processed, stored, used, disclosed or retained, merely quitting this browser application should ordinarily clear all temporary cookies installed by Q UP. All visitors, however, are encouraged to use the “clear cookies” functionality of their browsers to ensure such clearing / deletion, as Q UP cannot guarantee, predict or provide for the behavior of the equipment of all the visitors of the Website.
      4. You are not a casual visitor if you have willingly submitted any personal data or information to Q UP through any means, including email, post or through the registration process on the Website. All such visitors will be deemed to be, and will be treated as, Users for the purposes of this Privacy Policy, and in which case, all the statements in this Privacy Policy apply to such persons.

    1. Your Personal Information is maintained by Q UP in electronic form on its equipment,and on the equipment of its employees. Such information may also be converted to physical form from time to time. Q UP takes all necessary precautions to protect your personal information both online and off-line, and implements reasonable security practices and measures including certain managerial, technical, operational and physical security control measures that are commensurate with respect to the information being collected and the nature of Q UP’s business.
    2. Q UP makes all User information accessible to its employees, agents or partners and third parties only on a need-to-know basis, and binds only its employees to strict confidentiality obligations.
    3. Q UP makes all User information accessible to its employees, agents or partners and third parties only on a need-to-know basis, and binds only its employees to strict confidentiality obligations.
    4. Part of the functionality of Q UP is assisting the doctors to maintain and organise such information. Q UP may, therefore, retain and submit all such records to the appropriate authorities, or to doctors who request access to such information.
    5. Part of the functionality of the Q UPis assisting the patients to access information relating to them. Q UP may, therefore, retain and submit all such records to the relevant patients,or to their doctors.
    6. Notwithstanding the above, Q UP is not responsible for the confidentiality, security or distribution of your Personal Information by our partners and third parties outside the scope of our agreement with such partners and third parties. Further, Q UP shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond the reasonable control of Q UP including but not limited to, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet service or telephone service of the User etc.

    In the event there are significant changes in the way Q UP treats User’s personally identifiable information, or in the Privacy Policy itself, Q UP will display a notice on the Website or send Users an email, as provided for above, so that you may review the changed terms prior to continuing to use the Services. As always, if you object to any of the changes to our terms, and you no longer wish to use the Services, you may contact to deactivate your account. Unless stated otherwise, Q UP’s current Privacy Policy applies to all information that Q UP has about you and your account. If a User uses the Services or accesses the Website after a notice of change shas been sent to such User or published on the Website, such User hereby provides his/her/its consent to the changed terms.


    Q UP strongly encourages parents and guardians to supervise the online activities of their minor children and consider using parental control tools available from online services and software manufacturers to help provide a child-friendly online environment. These tools also can prevent minors from disclosing their name, address, and other personally identifiable information online without parental permission. Although the Q UP Website and Services are not intended for use by minors, Q UP respects the privacy of minors who may inadvertently use the internet or the mobile application.


    You acknowledge that this Privacy Policy is a part of the Terms of Use of the Website and the other Services, and you unconditionally agree that becoming a User of the Website and itsServices signifies your (i) assent to this Privacy Policy, and (ii) consent to Q UP using, collecting,processing and/or disclosing your Personal Information in the manner and for the purposes setout in this Privacy Policy. Your visit to the Website and use of the Services is subject to thisPrivacy Policy and the Terms of Use.


    Should you have questions about this Privacy Policy or Q UP's information collection, use and disclosure practices, you may contact, the Data Protection Officer appointed by Q UP in accordance with the provisions of PDPA. We will use reasonable efforts to respond promptly to any requests, questions or concerns, which you may have regarding our use of your personal information. If you have any grievance with respect to our use of your information, you may communicate such grievance to the Grievance Officer:

    Name: Mrs. Santoshi Sawant,

    Phone: 7387728809 (Ask to be connected to Mrs. Santoshi Sawant)



    Indicative List of Information by Nature of Service

    1. End-Users registering for an account on ‘Q UP’ mobile application: You can create an account by giving us information regarding your [name, mobile number], and such other information as requested on the End-User registration page. This is to enable us to provide you with the facility to use the account to book your appointments and store other health related information.
    2. Practitioner availing of the free listing service on the Website or ‘Q UP’ mobile application by registering for an account: As a Practitioner, you may be required to provide us with information regarding your [name, mobile number, email address], and such other information as requested. Q UP may send email and/or SMS confirmations or other communications to End-Users in connection with their bookings, appointments or other interactions with you, if such interactions have been facilitated by Q UP.

    We automatically track and collect the following categories of information when you visit ourSite:

    1. IP addresses;
    2. domain servers;
    3. types of devices accessing the Site;
    4. types of web browsers used to access the Site;
    5. referring source which may have sent you to the Site; and
    6. other information associated with the interaction of your browser and the Site(collectively "Traffic Data”).

    We also collect other information, some of which may be Personal Information that you voluntarily provide to us when you choose to use some of the our interactive tools and services("Interactive Tools"), such as searching for Providers and searching for available appointments with them. We also collect information you provide voluntarily in free-form text boxes on the Siteand through responses to surveys, questionnaires and the like. Some of the free Interactive Tool son our Site ask you for health-related Personal Information. You may elect to use certain Services available through the Site that require you to download and install software on your computer("Installed Tools"). The Installed Tools may collect and transmit information from your computer system solely relating to use of the Installed Tools and for the purpose of providing you therelevant Services, for example, by informing Q UP when a user is logged on and available to receive update or alert notices.


    We may use third party website analytics services in connection with the Site. These website analytics services do not collect Personal Information that you do not voluntarily enter into theSite. These services do not track your browsing habits across websites which do not use their services. We are using the information collected from these services to find usability problems to make the Site easier to use. The recordings will never identify you or your account.


    We store all Traffic Data and review postings indefinitely, even after "deletion," and may archive such information elsewhere. We store all Personal Information until you request that we modify or delete it, in which case we may still wind up retaining some of that information.


    We may use your Personal Information to recommend certain resources or medical providers.We may use your Contact Data to send you information about Q UP or our products or Services,to contact you when necessary, including to remind you of upcoming or follow-up appointments,and in conjunction with your use of certain Interactive Tools. We may use your DemographicData, your Traffic Data, your Insurance Data or your Medical Data to customize and tailor your experience on the Site, in emails and in other communications, displaying content that we think you might be interested in and according to your preferences. You agree that Q UP may usePersonal Information to allow your doctors to make appointments with other doctors on your behalf through the Services. We may also use your de-identified Personal Information to run (or authorize third parties to run) statistical research on individual or aggregate health or medical trends. Such research would only use your Personal Information in an anonymous manner that cannot be tied directly back to you.


    We share certain categories of information we collect from you in the ways described in thisPrivacy Policy, including as described below: You may choose to authorize Q UP to share yourPersonal Information with selected Providers. For example, if you elect to complete a MedicalHistory Form using the Services in advance of an appointment, we may share your MedicalHistory Form with your Providers if you agree that we may do so. We may share your ContactData, Demographic Data, and Medical Data with Providers you choose to schedule on the Site. In order to customize your advertising interactions, we may share Personal Information with advertisers and other third parties only on an aggregate (i.e., non-personally-identifiable) basis.We may share your de-identified Personal Information with third parties to enable them to run statistical research on individual or aggregate health or medical trends.We share PersonalInformation and Traffic Data with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Site and/or by making certain Interactive Tools available to our users. Those business partners shall be bound to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy, and they will only use your Contact Data and other Personal Information to carry out their specific business obligations to Q UP and to provide your requested medical care and services.We may transfer information about you to another company in connection with a merger, sale or acquisition by or of Q UP. In this event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy. Q UP does not share, sell, rent or trade your Personal Information with any third parties for their promotional purposes.


    The Site contains links to third party websites to which Q UP has no affiliation. Q UP does notshare your personal information with those websites and is not responsible for their privacypractices. Some web sites may have the look and feel of our Site. Please be aware that you maybe on a different site and that this Privacy Policy only covers our Site. Should you decide to visitone of these third party websites, we suggest that you read its privacy policy.